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    <title>SEO and AEO: more visibility for your online content</title>
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    <pubDate>Wed, 10 Jun 2026 00:00:00 GMT</pubDate>
    <description>SEO and AEO are not the same thing. Understand the practical difference between ranking on Google and becoming usable by answer engines, and learn how to optimize your content.</description>
    <author>Thiago Rodrigues</author>
    <category>Blog</category>
    <category>Technology</category>
    <category>Artificial Intelligence</category>
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    <title>How to integrate Power Automate, Power BI, and Copilot Studio in an alert workflow</title>
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    <pubDate>Thu, 04 Jun 2026 00:00:00 GMT</pubDate>
    <description>A workflow that queries Power BI data, sends the context to a Copilot Studio AI agent, and delivers the response in Teams. In this article, I break down the automation design and the technical decisions behind each step.</description>
    <author>Thiago Rodrigues</author>
    <category>Automation</category>
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    <title>Valora: from pricing to a signed contract in minutes</title>
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    <pubDate>Sun, 10 May 2026 00:00:00 GMT</pubDate>
    <description>Pricing a data project usually creates friction right when it is time to close the deal. This case shows how I turned that pain point into a SaaS product with pricing, proposal, contract, and signature in the same flow.</description>
    <author>Thiago Rodrigues</author>
    <category>Digital Product</category>
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    <title>Personal Finance Dashboard: visual control that actually works</title>
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    <pubDate>Tue, 28 Apr 2026 00:00:00 GMT</pubDate>
    <description>Expense spreadsheets look great in January — by March they&apos;re abandoned. In this post, I walk through the dashboard I built to track personal finances with invoice-based slicing, month-over-month comparisons, and category rankings.</description>
    <author>Thiago Rodrigues</author>
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    <category>Cases and Dashboards</category>
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    <title>Will AI steal my job?</title>
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    <pubDate>Thu, 23 Apr 2026 00:00:00 GMT</pubDate>
    <description>Reflections on the impact of AI on work and how to prepare to take advantage of the technology.</description>
    <author>Thiago Rodrigues</author>
    <category>Data Career</category>
    <category>Applied AI</category>
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    <title>Waze: how the navigation app works</title>
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    <pubDate>Mon, 02 Mar 2026 00:00:00 GMT</pubDate>
    <description>Understand how Waze works, from real-time data collection to route optimization and user interaction.</description>
    <author>Thiago Rodrigues</author>
    <category>Applied AI</category>
    <category>Business Analytics</category>
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    <title>Power BI Modeling MCP Server: connecting AI to your local data model</title>
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    <pubDate>Wed, 11 Feb 2026 00:00:00 GMT</pubDate>
    <description>Power BI Modeling MCP Server is a new way to connect AI directly to your Power BI model. Learn how to use it to improve your semantic model locally.</description>
    <author>Thiago Rodrigues</author>
    <category>Power BI</category>
    <category>Applied AI</category>
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    <title>How to understand an income statement: a practical visual guide</title>
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    <pubDate>Wed, 25 Jun 2025 00:00:00 GMT</pubDate>
    <description>Many people think it is hard to understand an income statement, but an interactive Power BI dashboard can turn it into something visual and simple.</description>
    <author>Thiago Rodrigues</author>
    <category>Power BI</category>
    <category>Cases and Dashboards</category>
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    <title>Customer retention: understand cohort analysis in your SaaS</title>
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    <pubDate>Tue, 17 Jun 2025 00:00:00 GMT</pubDate>
    <description>Learn how cohort analysis helps SaaS companies identify usage patterns, critical churn moments, and retention opportunities through user behavior.</description>
    <author>Thiago Rodrigues</author>
    <category>Business Analytics</category>
    <category>Cases and Dashboards</category>
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    <title>Spotify recommendation algorithm: understand it with real data</title>
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    <pubDate>Fri, 16 May 2025 00:00:00 GMT</pubDate>
    <description>Discover how Spotify uses artificial intelligence and data analysis to map your behavior and transform audio features into precise recommendations.</description>
    <author>Thiago Rodrigues</author>
    <category>Applied AI</category>
    <category>Cases and Dashboards</category>
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    <title>Fleet management with dashboards</title>
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    <pubDate>Fri, 02 May 2025 00:00:00 GMT</pubDate>
    <description>Learn about vehicle characteristics and how a strategic Power BI dashboard helps monitor mileage, profitability, and operating costs in logistics.</description>
    <author>Thiago Rodrigues</author>
    <category>Power BI</category>
    <category>Cases and Dashboards</category>
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    <title>The environmental impact of tennis: what nobody tells you about tennis balls</title>
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    <pubDate>Wed, 30 Apr 2025 00:00:00 GMT</pubDate>
    <description>The environmental impact of tennis includes disposable balls and difficult recycling. See what is already being done to change this scenario.</description>
    <author>Thiago Rodrigues</author>
    <category>Business Analytics</category>
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    <title>Time to choose a movie on Netflix: how long do we take to decide?</title>
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    <pubDate>Tue, 29 Apr 2025 00:00:00 GMT</pubDate>
    <description>Do you spend more time choosing than watching? Understand the data behind the Netflix catalog and how the paradox of choice affects user behavior.</description>
    <author>Thiago Rodrigues</author>
    <category>Business Analytics</category>
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